By Sandra M. Oliver,Sandra Oliver
A daring addition to present literature, this publication offers an outstanding evaluate of company verbal exchange. Taking an interdisciplinary method, it deals readers the in-depth research required to actually comprehend company conversation, company technique and company affairs in addition to the proper public family members issues.
With a clean new method of this subject, the authors problem reductionist perspectives of company communique, delivering persuasive proof for the concept that with no an organizational conversation method, there isn't any company strategy.
Written by way of a magnificent checklist of overseas experts, the textual content is easily illustrated with modern case reviews, drawing out the main pertinent best-practice results of theoretically dependent functions. Its 4 sections cover:
- national communication
- international communication
- image, id and acceptance management
- the destiny for company conversation thought and practice.
This is a necessary one-stop reference for all teachers, practitioners and scholars trying to comprehend company communique and public relations.
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Extra resources for A Handbook of Corporate Communication and Public Relations
A Handbook of Corporate Communication and Public Relations by Sandra M. Oliver,Sandra Oliver